Fred Noe from Jim Beam joined us for the April 17 Give 270 Whiskey Wednesday's drawing. We had a great time hearing stories about the first question asked when the Jim Beam lab finds a 40 proof bottle and the marketing behind the "Little Book" moniker.
We also had him draw three winners for John O's Liquor's FIRST ever first responder bottle with 100% of the proceeds going to Elizabethtown Fire Department, Ambulance Service & Police Department. Give 270 will also be matching John O's donation to our first responders!!
Check out the video below and skip to 21:30. The stories are great, so check it out.
